Examining Startups’ Monetization Strategy Can Save Your Investment

Investing in startups is exciting. Hundreds of new startups are launched every day and you may be thrilled by knowing various startup ideas, that you wish to invest in startups without having a question!

But wait, it’s not just the idea that should be the deciding factor; rather look into the monetization strategy in detail. As a fact of the matter, the first dollar is what really matters. As an investor it is critical to see how the company is going to be able to scale down the line.

You must carefully examine that the startup in question is charging for its service at a reasonable price and is not charging too much or too less. It makes sense, that there is no point to investing in a company that cannot sustain itself financially so a clear path to monetization is key.

Do check out, how market research is important for startup investing!

Online Christmas Shopping on Rise in the UK; Mobile & Tablet Vs Desktop Purchases

The rising Christmas shopping trend in the UK is being taken much seriously by all big brands as well as small businesses and every business is trying its best to have skyrocket sales this season.

As online sale is more convenient and time saving, it’s on the rise, however, online sales from tablets are increasing the fastest at 59 per cent since last year, while sales on desktop computer will decline by 5 per cent.

A close market study reveals that Britons will spend 49 per cent more on mobile devices than the Germans (£5.96 billion), and 58 per cent more than French shoppers (£3.71 billion), making them the biggest mobile Christmas shoppers in Europe.

So, if you are a techie and looking for some cool small business ideas for UK, developing a Christmas mobile app for UK buyers will definitely make your holiday season flooded with ad revenues!

Referrals Don’t Just Come; You Need to Put Processes in Place

Referrals are great way for your business not just to increase revenues, but also create a multiplier effect through word of mouth. However, referrals don’t come straight forward. You need to have a proper process designed to catch more referrals!

“Put processes in place in your business that ask for referrals. And make sure the customer experience is above expectations.” – (Starts at 11:21) Jonathan Graves, President, Graves Organization, Inc.

You may reward your existing customers to refer more, and then reward the referrals and so on. There can be various ways but most small business resources suggest that having a proper affiliate plan is the key to success!